The growing Food Truck Industry is gaining traction in major cities all over America, and Tucson, AZ is no exception. With a bevy of trucks taking to the streets serving up everything from Hawaiian Shaved Ice, to Burgers and hot dogs, carne asada and Mexican food, and even crepes, Arizona residents have a lot of new mobile dining choices.
As the food trucks increase in number, their exposure increases as well. Tucson Weekly has taken to writing a whole slew of articles on the recent trend, called “The Food Truck Diaries”. Each diary focuses on a different food truck in the region, complete with photos, interviews with the owners, and a sampling of the truck menus.
A Facebook page devoted to Tucson Food Trucks has even cropped up. It is enjoying active conversations between food trucks and the foodies who love sampling their culinary creations, as well as the latest information on where to find the best in mobile dining.
Cathalena E. Burch has written an article for the AZStarNet.com entitled Tucson, AZ: Mobile Eateries Put Dreams on Wheels. The article focuses on several of Tucson’s up and coming food trucks, like The Rolling Chef, D’s Island Grill JA, Street Delights, Isabella’s Ice Cream, Planet of the Crepes, and Jane’s Rolling Wok. The article focuses on the transition that is happening on the streets of the growing city, a change that is occurring in major cities all across the country.
“[these trucks are] changing the landscape of Tucson’s street food from the ubiquitous taqueria and Sonoran hot dogs to more eclectic fare: gourmet burgers, cheesesteak sandwiches, savory- and sweet-stuffed crepes, organic ice cream and deconstructed desserts from fruit pies presented like french fries and strawberry shortcake served as a slider.”
The article goes on to explain that there are 941 licensed mobile food businesses in Pima County, 235 active full-service food trucks, 45 push cart vendors, and 85 mobile vendors specializing in a limited menu.
Like all small businesses in Southern Arizona, these food trucks would benefit from Tucson Local SEO services, like the ones that Local ReZults offers it’s customers. We examined the marketing plans of over 200 different gourmet food trucks to find out what worked and what didn’t.
The information that we gathered has allowed us to design specialized marketing campaigns for gourmet food trucks that focus on marketing your brand online and creating a large following of repeat customers through social media networks like Facebook and Twitter.
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The series includes the following chapters:
- How To Brand Your Food Truck Online
- Creating a Strong Social Network
- Building Your Online Following
- Offline Marketing For Online Gains
- Getting Your Fans To Advertise For You – FOR FREE!
To read the first part of the series for free, click on the link below: